Bethel Magazine Fall 2019

“Be You” is an obvious marketing play on now being “BU” (Bethel University) instead of “BC” (Bethel College). As Christians, we believe that the expression of ourselves – the ability to “be you”–must exist alongside our commitment to God and His Word as well as our commitment to a community of believers.

And so, our new tagline incorporates all of these things.

“Be True” – start with a foundation of being true to God and His Word.

“Be Blue” – invest in the Bethel community and build relationships that will enrich, challenge and propel you.

“Be You”– become the you that God created you to be, leaning into your unique skills and abilities so you can live out your calling and transform the world around you.

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FALL 2019